Tips & Quips for Online Media

Who are the marketing thought leaders? Okay, there are way more than five. I thought it would be find to do a round up of some of the most interesting people in marketing. Of course a lot of these names are well known, but I hope to introduce you to some you haven’t met just yet.

Marketing is a thriving field and there are some great boutique agencies out there that haven’t blown up yet. As well as some hardworking people behind brands whose names you never hear. I think this will be a great series.

5 Marketing Leaders Making a Difference

• Ian Wolfman

I know what your thinking, but we aren’t talking about B Horror. When I was first inspired to take the leap into advertising it was because of presentations made by Ian Wolfman at a Digiday conference. Wolfman, CMO of IMC^2, showed in only a few minutes his expertise and I knew I had a marketing hero. His thought leadership is light years ahead of where most marketers are currently at. That is why I try to keep up to date with all the happenings with his agency.

Best Stuff:

Radio Shack Holiday Heroes

• Lisa Barone

Lisa Barone is one of the most popular gals around in my social media circles, but she is also one of my favorites. She is an inspiration when it comes to SEO thought leadership. She writes frequently for Outspoken Media and is their chief branding officer. Is she people like you & me, yep. She just wrote a lover letter to Pinterest! I follow her on Twitter @lisabarone .

Best Stuff:

The Online Reputation Management Guide

• Scott Stratten

Unmarketing is one of the most level headed agencies I have seen. Scott Stratten brings marketing down from its hype and focuses on what works and what distracts us. It Scott is a great filter for understanding what is going on in the industry and is also pushing boundaries with his business. I also appreciate his twitter insights @unmarketing) .

Best Stuff:

UnMarketing: Stop Marketing. Start Engaging.

• Grace Boyle

I believe I have talked about Grace before, but she always inspires. I was first introduced to her while working on PowerEPlayers when she worked for Lijit. She recently took on a position with Kapost. Like many modern marketers she runs several blog, but my favorite is “Small Hands, Big Ideas”. No surprise that she works in content marketing.

Best Stuff:

TechStars Boulder Startup Kapost Raises $1.5 Million So Big Brands Like L’Oreal Can Become Media Companies

• Dave Kerpen

Dave Kerpen is the CEO of Likeable Media. This agency is the recipient of 3 WOMMY Awards. No surprise that the staff of the agency has a warm place in my heart. When I did an internship in NY for the Department of Health we were presented with a case-study of the cities health initiative for AIDS Prevention: the NYC branded condom. Turns out Likeable Media was behind the campaigns promotion, which literally saved lives.

Best Stuff:

NYC Condom (NYC Health Department): Helping NYC “Get Some”

What marketers are on your leadership list?

Article written by Susan

Susan Silver is celebrating her third year as a contract copywriter. She has written for several online publications on the topics of social media, marketing, and pop-culture. She is a weekly contributor to the popular website 12most.com.