The content strategy funnel is a way to conceptualize the process of research and data gathering that goes into developing your inbound marketing materials. The truth is that the content strategy process is time consuming. In order to efficiently use your time, you need a workflow. This is just one way to organize yourself.
Sorry for the delay, this is actually the post for April. Just wasn’t able to push the publish button on time. There will be one for this month as well. JASMTR is a way to track the tools I use in my daily daily work and look at changes over time. I hope to do a big old series in December after I look at the patterns. Let me know if you use any of the tools below or have something to suggest.
You might remember the series that I completed on big data. Statistics is an interesting field in mathematics. There is much of it that is very pure, even theoretical, but the human mind also plays a large part in what you get out. I feel in the original posts that I did not emphasize the importance of the numbers. This week I want to present another point of view on the topic of data. I’ll be discussing a post by Avinash Kaushik and give some of my thoughts
Social media engagement is the holy grail for brands. We have been talking a lot about Data around here, but how does that really apply to the work we do in social media? Well it has to do with strong hypotheses and testing. I thought I would share a brief case-study based on a recent experience to explain how this all works.
On Tuesday I tried to build a philosophical argument around Big Data. The main point being that our assumptions, not the numbers, matter and to seek out the human stories behind them. I am not the only one preaching this idea.
Here is a more poignant reminder from Gigaom on the very same point.
Big data is a buzz word, but you must learn about it and understand it. This is our future, you & me, together forever. What I want to stress to you today is that even in a world with perfect information, data is not enough to change the world. Humans are de facto irrational beings. Let’s discuss…