SEO & Word of Mouth Marketing

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What does SEO have to do with Word-of-Mouth Marketing? I wouldn’t hesitate to say almost everything. To understand, we need to remember why we even care.

You may think that we use search engine optimization because we care about how our content ranks. This is the least of your worries! Answer the following question:

How much quality traffic do you generate from search?

How much more do you receive from friends, family, and your network?

Instead of worrying about being #1 consider how it reflects what people are saying over earned media.

How Social Signals Impact Search

When you complete a search while logged into a Google account you will see what has been shared by your network connections. This means content that may have been buried froth to the top.

We can’t just rely on organic search to get us traffic! We need to network as well!

The main point of search engine optimization has been visibility. The old way of doing this was to rank for keywords. This lead to spam coming up for top searches, a major complaint of users. To improve the quality of results search engines are seeking ways to include social signals.

The New SEO Cycle

The better you are able to respond to the needs of your audience… the more they will spread the content… the more your content is shared… the higher you will appear in search… the higher you appear in search… the more likely someone will click on your content… repeat…

The Point

Keyword data is beginning to matter less. If you want to stay visible in search you need to start building your network and generating share-worthy content.

The real worry is not being #1 in Google,but are you first with your target audience.

Here are the principles to remember to connect Word-of-Mouth to your SEO practices:

1. Generate content that answers meaningful questions or provides a solution.
2. Write at an appropriate level for the audience you want to attract.
3. Remove clutter from around your content.
4. Take time in your schedule to build your network.
5. Promote others on your social channels.
6. When promoting your content, choose the best stuff.
7. Generate interest in your activities by sharing knowledge.
Article written by Susantg



Susan Silver works as a copywriter and is available for contract or full-time opportunities. She is a weekly contributor to 12most.com in the media category. Her hobbies are web design & development.